Email Marketing Expertise

Improving Your Email Open Rates As An Affiliate

Affiliate marketers are often looking at the results of their email marketing campaigns. Email marketing campaigns drive a large percentage of revenue for a lot of companies. It’s the most personal form of marketing and one that continues to see huge ROI’s.

As an affiliate marketer, your email list is one of the most valuable tools in your arsenal. The best affiliate marketing website owners usually have huge email lists and autoresponder emails that are highly optimised for their target audience.

An infographic by Campaigner can help with your email open rates. They display some tips on how you can get your emails opened.

One of the examples shows a retail company that was able to increase their open rate by 37%, just by personalising the subject line.

Personalisation should go beyond just using a customised headline though. Customers who are provided with custom, personalised content produce on average a 20% increase in sales compared to customers who aren’t nurtured at all.

The frequency of your emails is very important. According to the research completed by Campaigner, over 91% of people surveyed said that they like receiving marketing emails but only a very small percentage actually want to receive them daily.

They key is not to spam your prospects with too many emails but to give them enough so that they don’t forget about you and engage with your content.

 

To Summarise

This infographic highlights all the subtle little details in email marketing. It’s important to audit your email marketing strategies once in a while to see where there is room for improvement. It’s amazing how little tweaks to the delivery of your messages can make such a big difference to your overall results. Gather your email marketing data and find out where you can make improvements. We can guarantee that you’ll be happy you did!…

How To Integrate Your Blog, Social Media And Email Marketing

The world of online business is becoming increasingly connected as technology advances further and we’re able to integrate applications now that could never speak to each other before. The online landscape is significantly different from, just five years ago. Take for example, the sheer number of business opportunities available now that weren’t even an option five years ago. Many of these businesses don’t require a huge startup investment either, empowering the aspiring small business entrepreneur with the tools they need to succeed.

Staggeringly female owned businesses have seen explosive growth over the past few years, seeing a 45% increase in women owned businesses over the past five years alone. This number is absolutely huge and constitutes a changing business landscape that makes for an interesting future. Many women are creating successful home based businesses as the opportunities for online business increase. the advent of businesses that can be built around busy lifestyles has probably made quite a difference to the number of women going into business now.

Coordinating your marketing has never been easier. In a world that has seen drastic changes in the marketing space over the last few years, with the advent of things like marketing automation, coordinated marketing campaigns are a great way to link all your marketing efforts together into one cohesive unit.

95% of marketers say that they understand how important multi-channel marketing is yet only 14% of them are actually running coordinated marketing campaigns. This is data according to CMO.com. This means that marketers are missing out on great opportunities to generate additional leads and sales in their business.

The following steps will help you put together an effective coordinated marketing campaign.

Define What Your Goals Are

The best content marketers, document their marketing strategies. Unfortunately only 32% of B2B marketers do this, according to the 2016 content marketing benchmarks report from Marketingprofs and CMI.

The first thing to do is to define your exact goals for your campaigns.

  • Do you want to generate a ton of leads?
  • Build brand awareness?
  • Boost your social media following?

Knowing exactly what your goals are is the crucial start point to an effective marketing campaign. Keeping things documented is also important so you can maintain a zoomed-out view of the campaign as a whole.

When you’re taking the time to define your goals for your content, social media and email, try to take into account how each channel can work together in unison. Define how you will promote your content through the channels you’re currently utilising.

Set Your Guidelines

Establish the processes that will allow your team to produce great content on a consistent basis. Your messaging should be congruent. You don’t want to be inconsistent with your messaging because this will just raise alarm bells for your prospects.

You can use brand and editorial guidelines to help maintain consistency of messaging for your brand. If you’re self-employed and have your own home based business you just need to make a mental note of the type of messaging you produce for your business and stay consistent with that.

Customise Your Distribution

To run a wildly successful campaign, you need to follow a holistic approach to your marketing.

For example, if you create an e-book, write down how each of your marketing channels will promote that ebook.

Your Blog – Split up your ebook and publish each chapter as a blog post. This is a great way to maximise the value out of the content you produce. You can also include a CTA that requests name and email details if they want access to the full ebook.

Social Media – You can promote the individual blog post chapters on your social media accounts. You most likely have a presence on at least one of the major social media platforms. Create marketing campaigns that are tailored specifically to the social media channels you’re using. You could promote your ebook on Youtube by doing a youtube ad, targeting the niche you’re in, for example.

Email – When it comes to email marketing, you could send out teasers of your e-book through a drip-feed campaign. This will nurture your prospects through your sales cycle. This strategy requires proper list segmentation as not every person on your list will want every email you send. It just depends on how they signed up and what they expressed their interest in.

Measure Your Results

The final step in your coordinated marketing campaign is to ensure that you have the appropriate systems in place that will enable you to measure and track all your results.

Things you want to be tracking include:

  • Leads
  • Sales
  • Unique visits
  • Average order values
  • Conversion rate

To ensure each of your marketing channels is focused on the same result, all your specific goals should work towards the bigger picture of results you’re looking for.

You can take advantage of marketing tools to bring all your data together in one place. Google analytics is a great example of a fantastic piece of tracking software that is packed with so many features that will allow you to track and trace everything to your hearts content. Make sure you attribute your results to specific channels so you know where your results are coming from and what you can improve on.…

10 Useful Email Marketing Tips For Small Businesses

Email marketing is an awesome way for you to reach out to your customers and can be a great way for any type of business to generate more leads and sales by leveraging the power of attraction marketing.

This article applies to all kinds of online businesses. If you’re looking for ways to start your own online business – Look at these online business ideas.

If you’ve already have an established business and you’re looking for ways to increase your email marketing success, check out these email marketing tips:

Make it easy for people

Add a sign-up form to your homepage, sidebar and wherever else your customers hang out. collect the information you need to deliver value to your subscribers (try not to ask for too much information, too many form fields is just plain off-putting).

Tell Your Subscribers What They Can Expect

Let your subscribers know what they can expect to receive from you. Regardless of whether you send company updates, video tutorials or daily deals, its imperative that you let your people know what to expect and how often they can expect it. Provide as much information as you can and always be transparent with your readers. Openness and honesty goes a long way!

Send a Hello Email

It’s always a nice thing to let people know why they’re on your list in the first place. People lead busy lives and they forget what they subscribe to! Reassure your readers that good things awesome things are in the pipeline for them.

Designing Emails To Fit Your Brand

Your email marketing campaigns should match your brand image. Inconsistency with brand image will make people think twice about investing in your product or service. Consistency ensures that your reader is more familiar with your brand from the get, go.

Make It Easy To Read

Your readers and subscribers are busy people. Let’s face it, we’ve all got shit to do nowadays! It’s a pretty safe bet to assume that you won’t have your subscribers undivided attention when they read your emails. This is why you need to make sure your emails are scannable. Break up your content into shorter paragraphs, make it easily digestible. Don’t be afraid to add things like images and sub-headings to your emails to make it easer to scan.

Give Your Subscribers What They Want

Marketing automation systems allow you to segment your list into more targeted sections so you can customise your message for your subscribers. List segmentation allows you to target certain subscribers in your list without adding them to a separate group. For example, if your shop is having a sale, you could send a campaign to people within a certain mile radius of your physical store or within a certain post code location. You can segment your subscribers based on a number of things such as email client, activity, webpages visited and more.

Edit Your Content

Everyone needs an editor. You should always set out time for editing and revision for your email marketing campaigns. Sloppy mistakes with your message will reflect poorly on your brand which is the last thing you want. Grammar and style are just as important for emails as they are for blogs and other websites.

Test Emails

Always test your content before sending it out to your list. Different email clients and displays will show your content in a different way. Ensure you test your emails out on various devices and email platforms. Testing can reveal crucial design mistakes with your emails, as well as determine spam filter captures on various email clients.

Optimise For Mobile

If your campaign isn’t optimised for mobile, you’re missing out on an insane amount of traffic to your site and sales for your business. Everyone checks their email on their phone nowadays. Every single thing you send should be 100% mobile friendly.

Know Your Spam

Many companies inadvertently send emails that end up in the SPAM folder of email clients because they didn’t know any better. Check out the CAN-SPAM act to avoid trouble with your email marketing campaigns. To put it in the most concise way, you’re only allowed to send emails to people who specifically ask for your content. If you’ve bought an email list from a list broker then this is a big no no and you’ll quickly find that your domain becomes black-marked for spam because people keep hitting the unsubscribe button when you send out emails.…

3 Email Marketing Affiliate Programs

Affiliate marketing has been around since the birth of the world wide web. According to Bengu Marketing, an affiliate is described quite simply as someone who earns a commission from a sale by promoting someone else’s product.

Most affiliate’s recommend products from high paying affiliate programs. These programs are where affiliate marketers earn the big bucks. They usually promote digital products or training courses that cost hundreds if not thousands of dollars.

Here are three email affiliate programs that you can promote today: 

Email marketing is an awesome way to reach your customers base. It’s much less expensive than using traditional mail and it allows companies to reach acquire a high amount of subscribers in a short space of time.

Another great thing about email marketing is that it is highly targeted. Only people who opt-in to receive your emails will receive your content, ensuring you only have people on your list that are actually interested in what you have to offer.

As you can see in the above infographic, competition is really tough in this niche. There’s so much to choose from when it comes to email marketing software with plenty of companies competing for the same keywords.

Instead of targeting the short-tail obvious keywords, you’re much better off targeting long-tail keywords like “how to create an autoresponder”. These types of keywords won’t have as much search volume but they generally are a lot more targeted than the short-tail terms.

Email Marketing Affiliate Programs

 

Aweber

many of you will know who this email marketing provider is. Aweber is a highly trusted and recommended email marketing software service. Aweber offers a 30% recurring commission on any referrals you make to them.

GetResponse

 

GetResponse is another highly popular email marketing service provider. Their autoresponder service in particular is very popular. GetResponse offers a 33% commission rate. They also manage their own affiliate program in-house.

Fluttermail

 

Fluttermail offers by far the highest paying commission rates out of all of the email marketing affiliate programs. A staggering 50% commission. Fluttermail also has one of the few email marketing programs that are listed in ClickBank.

In Summary:

 

The commission rates for email marketing affiliate programs are great. They may not seem like that much but bear in mind that these are recurring commissions and they will quickly add up. Email marketing subscriptions are like gym memberships. People tend to keep them going even if they aren’t using it. This means more commissions for you, month after month!

If you’re brand new to affiliate marketing then this might not be the best niche to start with as there is a heap of competition. There are tons of other affiliate programs that have a much lower barrier of entry in terms of competition.…

Three Simple Ways To Boost Your Email Marketing

Is your email marketing strategy not working out as well as it should? Usual approaches not working out so well?

Well if you’re willing to try something a little different, we can lend a helping hand.

Here are three unconventional methods of emails marketing that might just be what you need to get that boost in results that you’ve been looking for:

Ask them whether they actually want your emails

Most marketers make the assumption that permission is an evergreen thing when this couldn’t be further from the truth. Some of your subscribers will outgrow your content, or they life situation and preference may change, making your emails irrelevant to them.

This isn’t your fault or the fault of your company but it’s in your best interests to keep your list engaged and hungry for more of your content.

An email list with a high amount of inactive subscribers affects your metrics and gives you a false perception of how successful your email campaigns really are.

So how do we deal with these subscriber deaths?

Ask them to re-qualify to receive your emails 

To give you an example. A blogger called Sarah Morgan tells her subscribers that she’s giving her inbox a good ol’ spring clean. She provides the opportunity for people to re-qualify for her list or they will be automatically removed, as illustrated in the email example below:

Give subscribers the option to remove themselves from a certain promotion 

Ever been emailed multiple times about a promotion you weren’t interested in at all? It’s annoying isn’t it?

Give your subscribers the option to unsubscribe from certain promotions but still stay on your list.

This is what Cody Lister from Marketdoc sent in the footer of all his emails during his launch:

Some people may want to hear more about a particular promotion before they decide if they’re interested or not.

Check out the following example:

Kick their ass out – Tell them to unsubscribe

It takes balls to unsubscribe your customers. The problem is that every single subscriber is costing you money. Your analytics will also improve dramatically if you remove people that are no longer interested in what you have to offer.

Sidekick removed a massive 38,000 subscribers who were no longer engaging with their content.

“We believe having a healthy list of engaged readers is far more important than having a large list of inactive readers. This also ensures our strategy is directed by those who care about us most.” writes Annum Hussein, who manages the growth team at Sidekick.

 

 …

How Your Email Marketing Strategy Is Alienating Your Customers

Email is the glue that holds businesses together. It pulls all the marketing techniques together and brings all your efforts into a cohesive whole. However, many marketers misuse email marketing and put their prospects off by sending them content that just isn’t right for them at all.

Here are a few ways you could be alienating your customers:

The One Size Blast

A one size fits all blast out to your list isn’t anywhere near as effective as it used to be five years ago. So much has changed in the past few years. Customer intelligence has evolved to allow us to personalise and come up with the best messages for our customers at the right times.

Marketing automation allows us to track visitor behaviour and tailor our message accordingly. There is no guesswork required anymore. Data-driven marketing is the new frontier for successful businesses.

If you’re still sending a single message to your customers, regardless of the actions they’ve taken on your website then you’re missing out on a whole bunch of sales.

If people sense that you don’t care about your message, they will reciprocate those feeling towards your company and your email will end up straight in the bin!

List Segmentation – The second way many marketers are sabotaging their results is through the lack of segmenting their marketing lists into different categories. You can take advantage of the data you have to segment your lists in many ways such as age, gender, location and behaviours/actions taken on your website. This allows you to personalise your message and meet your prospect on the same level.

Imagine how much better your results would be if you customised your message based on certain actions they took on your website. For example, if you sold a product suited to teenagers, you could build a segment in your list that targeted all the teenagers on your list.

List segmentation is crucial to maximising ROI with your marketing.

Generic Emails – There is absolutely no point segmenting your list if you don’t personalise your emails for each segment. The personal approach always works best. Add personal touches to your emails by injecting humour, emotion or creating a special offer.

Personalisation flat out works. A currency specialist company FairFX observed a 300% increase in turnover over a period of eight months by taking a more personal approach to their email marketing.

You can’t argue with those kind of numbers.

Bad Timing – It’s surprising how much timing can affect the open rates and general conversions for your email marketing. People aren’t going to open your emails on a Saturday night! Sunday night at 9PM is a much better time to send your email. There have been a number of surveys done to help establish the best times to send emails. You want to come as close as you can to copying an in-person experience when someone is shopping on your website. Haas your customer clicked something? Bought something? Has it been ages since they last purchased? Triggered emails based on these type of events can make your timing super relevant.

A welcome program can also make a huge difference. Skincare brand ELEMIS create an automated welcome program for Black Friday that generated a conversion rate that was 50% more compared to the previous year. Dormify has also used triggered emails to generate 20% of their total email revenue as well as increase total revenue by 92%, doubling their site conversions in the space of only one year.

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Three Things E-Commerce Marketers Need To Master

There are three essential things that every marketer should master, more specifically speaking, e-commerce marketers. These three things are Retention, Retargeting and Re-engagement. Mastering these three key ingredients will result in the best e-commerce marketing cake you have ever seen. Just as reading is the key to education, customer retention is the key to success for businesses all over the world. Businesses that are good at keeping customers get the enjoy the lifetime value of the customer, exponentially increasing company revenue.

The other key ingredients are re-engagement and retargeting. These are tools that can boost your retention rates and keep customers in your good books. Your goal is to become the default go-to resource when your customer is looking for anything.

Think about the likes of Amazon. You can buy virtually anything on Amazon these days and they usually have the best prices the market. Amazon’s success is partly due to their customer retention. I personally use Amazon a lot and I think its brilliant!

For most consumers, the main source of engagement in today’s crazy digital world is the shopping cart. This is where consumers finalise purchases but it also serves as a way for marketers to build rapport and develop long-term relationships with customers.

A big problem is that most online shoppers abandon their shopping cart! Some estimate that the number is actually over 70% which is absolutely huge.

Here’s the kicker:

60% of the people who abandon cart can be won back.

its really true.

Re-engagement and retargeting technology such as marketing automation can make a huge difference.

Retargeting

Picture someone visiting your site, they click on several things and add a couple of items to their shopping basket, but then they leave without purchasing or even entering an email address. How do you trace this person?

To better understand your visitors and serve them in the best possible way, marketing automation systems typically use things called “tags”. These are bits of code that provide information about visitor actions on your website.

Each time someone clicks something on your page or proceeds onto another page, this information is captured and registered by the tag. In some cases a cookie is placed on your visitors machine that will enable you to retarget them after they leave your site.

You can take advantage of cookies and tags for many purposes but in this particular case, they are very useful for retargeting visitors who didn’t convert on your site.

Tracing back to the example above, thanks to the tags and cookie’s that you’ve implemented, the user is now stored in your automation management system and will be identified as part of a specific audience segment, based on what they were looking at on your site.

With this knowledge you can better target users with a more personalised ad based on their previous site activity.

Re-engagement

When people land on your website and later abandon your shopping cart without completing the purchase. The first thing you need to do to win them back is to re-engage them!

The odds for re-engagement are definitely in your favour with the potential to have 60% of your retargeting efforts result in product purchases.

The most important factor to a successful re-engagement campaign is an engaging message!

There are a couple of key ways to re-engage your visitors – either using display ads or email. The goal here is to get the visitor to return to your site and purchase the products that they left in the shopping cart previously.

For either re-engagment strategy, it is essential that you personalise the content. In the case of email for example, you must include….

  • Visitors name
  • Pictures of items left in shopping cart
  • One-time offer based on items that were viewed
  • Offer customer service in case they have any questions

Re-engagement campaigns have shown to be very effective and increase your order values. An email sent within an hour of cart abandonment along with two follow-up emails can generate an ROI of more than $8.

To summarise, there any many ways you can retarget and re-engage your visitors once they leave your site. Retargeting is one the best ways to increase your advertising ROI.…

Integrating Advanced Analytics Into Your Marketing Campaigns

Conversation rates, open rates and clicks are just some of metrics that marketers and business owners spend their time analysing. Most people usually have access to a plethora of tools but the majority don’t go past the basics. By not digging deep into your analytics you’re really missing out on some crucial information that can really make a difference to your conversion rates.

Having all this data in front of you is one thing but actually acting on this information is the thing that’s gonna make all the difference. It sounds really obvious but you’d be surprised how many people spend time digging into their analytics but not actually making any changes!

To help you create wildly success email campaigns, we’r going to really drill deep into advanced email marketing analytics as well as show you how you can use them in your forthcoming campaigns to get some awesome results.

Check how people are engaging with your emails:

Email engagement is one of the most important factors in any email marketing campaign. If your subscribers aren’t engaging with your emails then you really are just wasting you time. A huge benefit of having advanced analytics is being able to see how long subscribers are checking out your content for. This will allow you to see if your emails are actually engaging with your list.

If your subscribers are spending less than 8 seconds on your email, they aren’t engaging with your content.

Advanced analytics collate all your campaign information and provide you with data charts that can be really useful. One such example is the “engagement time distribution” model, illustrated below:

These charts show you how much time your subscribers are spending on your content, all displayed in an easily digestible format. This particular example showcases 64% of people read your email. Interestingly, it also shows that 25% of people deleted the email without even reading it. This data is really useful because if you notice big fluctuations in delete rates you can analyse what was sent and make appropriate changes to your campaign.

Find out exactly where your subscribers engage: 

If you want to perfect your email marketing strategy, you need to go above and beyond engagement reporting. You need to really get deep with this! You need to analyse how each person is interacting with your emails and you can do this by using click tracking and heatmaps. Heat maps can be extremely useful at establishing the best parts of your content (the part that people engage with the most). This technology gives you a beautiful visual representation of the parts of your email that your subscribers are engaging with the most.

Click tracking allows you to see exactly where your subscribers are clicking. This be through hyperlinks, buttons or even images. Using click mapping can give you a better understanding of how to optimise your emails for clicks.

Track email clients: 

Each email client has different templates and default setting that can make your email look, less than beautiful. It is essential that you spend time crafting templates for the most popular email clients. This is where email client reporting comes in very handy. This reporting reveals the platforms and devices that your subscribers are using to receive and engage with your emails.

This type of information is particularly useful to a marketer who needs to convince his boss that optimising templates for mobile is worth the cost.

Data doesn’t lie and you can’t argue with numbers!

Using advanced analytics can make an astronomical difference to the results of your marketing campaigns. These subtle little details really do make a difference and put you in the best position to build insanely amazing email marketing campaigns.…

How The US Uses Email Marketing

Email marketing is a very powerful way to reach customers and generate sales in your business. You may have heard of the saying “the money is in the list”. This is a commonly used term because so many people have made their fortunes on the internet thanks to their successful list building strategies. Building a list allows you to communicate with your prospect and provide further value. You can build a relationship with your prospect and become someone they know, like and trust. This form of marketing is often called “attraction marketing”.

Attraction marketing is a way of marketing products and services that involves providing awesome value and many other evergreen marketing practices that naturally aid in building a relationship with your customer.

Now lets get into some data on how the americans use email: 

30% of americans say that they keep their work email constantly open. This is according to a study complete by a company called Reachmail.

Their studies were based on asking 1000 respondents and they found that 54% of people check their work email multiple times a day. Only 16% say they check their email around once a day.

71% of people that were surveyed said that they check their email for the first time each day between 5AM and 9AM. 70% check their email for the last time after 6PM (all those hard working folk, clocking in that overtime!)

58% of the people that were surveyed say that they respond to most emails within the hour. With 26% saying they respond between 1-6 hours and 11% between 6-24 hours.

Check out this awesome infographic for more information.

Your Path To Internet Marketing Success

If you are not already on the internet marketing bandwagon, you are missing out. This article should give you some of the basics of Internet marketing strategies, as well as the benefits of these strategies.

Certain links will appear on every page of your website, these links are what internet users call “site-wide links.” If there’s a page that you want every visitor to be able to quickly and easily find, include a link to it on every page of your site. A menu of links, which includes your site-wide links in order, is a good way to organize your website. Keep your menu link descriptions concise and well-organized.

Meta tags is one of the most important aspects of HTML code. Visitors will not be aware of meta tags; however, search engines will make use of them to understand the topic of your website. The first meta tags that you make are the most important ones. It is vital that these tags match up with your site content. Overuse of meta tags will cause the search engines to mark your website as spam. However, you should use alternate meta tags for other pages on your site. Make sure you find out which keywords are best for your product or service, that will allow your customers to best find you.

It is important to know what keywords and H tags are when you build your website. Marking your keywords, the most important ones, with H tags is necessary. These should be incorporated into all article titles and any short paragraphs that also hold major relevance. They also effect font and color, making words bolder, easier to read, amd more noticeable. The goal is to get the search engines to love your site through the proper use of keywords and H tags, which will allow them and your visitors easy identification of your content.

Make your online marketing stand out from the crowd. It is important to begin with some basic SEO guidelines, but do not be afraid to try less traditional approaches to increase sales volume. You never know when something you post will go viral. All of a sudden, everyone is taking your information and sharing it online. Enjoy the success when something does go viral, because it usually will not last for long. You should always be trying something new, funny, different and exciting, as you never know what will take off. Use social media, such as Facebook and YouTube, to openly share with others what you learn. Observe other viral videos so you can learn from them, decide what you want to replicate, and figure what you want to do different too.

The advice that follows addresses only a small portion of internet marketing techniques. Test out some of these tips to help you find which ones work best for you and to generate more ideas about what your site needs.…